Ogilvy &Mather Advertising Frankfurt – Wollköpfe


I really like this advertisement for Rellana Wool made by Ogilvy in Frankfurt (Germany). It is called Wollkoepfe (= Woolly Heads). Rellana woolly heads are the whimsical and creative packaging idea for Rellana Hair (a range of fringed yarn). The aim of these attention-grabbers was to catch the eye of wool-buyers (…) In order to demonstrate the typical character of the wool, faces were printed on the labels that wind around the balls of wool, hence the Rellana woolly heads! The packaging perfectly communicates one of the main uses of yarn: to make cozy and warm hats and scarves. The packaging was created by Ogilvy Frankfurt. (Text from http://www.trendhunter.com/trends/rellana-woolly-heads )



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s