Cradle To Cradle: Remaking the Way We Make Things

http://www.mcdonough.com/cradle_to_cradle.htm

“In Cradle to Cradle, McDonough and Braungart argue that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design. The design of products and manufacturing systems growing out of the Industrial Revolution reflected the spirit of the day-and yielded a host of unintended yet tragic consequences.

Today, with our growing knowledge of the living earth, design can reflect a new spirit. In fact, the authors write, when designers employ the intelligence of natural systems¢â,¬â,the effectiveness of nutrient cycling, the abundance of the sun’s energy¢â,¬â,they can create products, industrial systems, buildings, even regional plans that allow nature and commerce to fruitfully co-exist.” Thanks to ericpaul for sending this.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s